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New Jersey Cable Companies and Attorney General Send Message on Underage Drinking
“Proms and Alcohol Don’t Mix” program generates student-produced PSAs to run on cable systems statew

TRENTON, NJ - Today the New Jersey Cable Telecommunications Association (NJCTA) and its member companies (Comcast, Cablevision, Time Warner Cable, Service Electric, and US Cable) announced that they are working with Attorney General Anne Milgram and the Division of Alcoholic Beverage Control to warn high school students about the dangers of underage drinking.

As a part of the Attorney General’s “Proms and Alcohol Don’t Mix” program, now in its third year, New Jersey’s cable companies are broadcasting student-produced public service announcements (PSAs) designed to increase awareness about underage drinking.

“This is the time of year when high school students are faced with difficult choices where underage alcohol consumption is a danger,” said NJCTA Chairwoman and Comcast Senior Director of Regulatory Affairs Elizabeth Murray.  “We’re pleased to partner with Attorney General Milgram and her office to send a clear message that proms and alcohol don’t mix.”

“Proms and Alcohol Don’t Mix” invites students to write their own 30-second PSAs and submit them for review.  The winning entries feature the students who wrote the spots and will be available for viewing in early June on the Division of ABC’s web site at

The students who produced the winning entries for 2009 were:

  • Arielle Russo, Krysta Cullen, Dan Tomansky and Matthew Hills, students at Emerson Junior-Senior High School
  • Talia Arochas and Eden Aroshas, both juniors at Eastern Senior High School in Voorhees.

“Involving students in public awareness campaigns helps young people understand that they can celebrate milestones in their lives like high school proms and graduations while staying safe and alcohol free,” Attorney General Milgram said.  “I commend all of the students for their thoughtfulness and for participating in this effort.”

A list of the contest’s runners-up can also be found on the Division of ABC’s web site.

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