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NJCTA Joins with Attorney General's Office to Increase Awareness of Dangers of Underage Drinking
6/5/2008

Trenton, NJ - The New Jersey Cable Telecommunications Association (NJCTA) announced that it has partnered with the Office of the Attorney General for the state of New Jersey to help raise awareness among teenagers and their parents of the dangers of underage drinking.

“This is a concern for everyone and it’s especially acute during the prom season when high school students are more likely to confront situations where alcohol is present,” said NJCTA Chairwoman and Comcast Senior Director of Regulatory Affairs Elizabeth Murray.  “We’re pleased to work with the Attorney General’s office to get the message out that proms and alcohol don’t mix.”

Through the first half of June the member companies of the NJCTA are running a student-produced public service announcement (PSA) on their cable systems that discourages students from underage drinking.  NJCTA member companies reach 96% of all cable subscribers in the state.

The student-produced PSA was selected by the Attorney General’s office as the winner of their “Proms and Alcohol Don’t Mix” contest.  The winner was Kimberly Flores, 18, of Jersey City, who was selected from among 50 entries.

Click here for more information about the Attorney General's PSA contest.