Comcast Launches Third Annual Pink Ribbon Campaign
Multiplatform Campaign Delivers Easy-to-Access Breast Cancer Information
Philadelphia, PA - September 29, 2009 - Comcast Corporation today launched its third annual Pink Ribbon campaign, a unique multiplatform initiative to raise awareness and better educate women, their families and friends about breast cancer. The video-on-demand and online campaign delivers breast cancer-focused programming that can be watched with a click of a remote or mouse.
“For the third year in a row, our partnership with Breastcancer.org, leading health experts, top networks and entertainers has enabled us to offer entertaining, inspirational and educational programming about breast cancer On Demand and online,” said Matt Strauss, Senior Vice President, New Media for Comcast. “By providing this readily accessible content across multiple platforms, we continue to broaden awareness and better educate the public about breast cancer.”
“We are so pleased to once again partner with Comcast to help millions of people learn more about breast cancer, an issue that affects millions of families across the country,” said Dr. Marisa Weiss, President and Founder of the non-profit organization, Breastcancer.org.
Beginning in late September and continuing throughout October—Breast Cancer Awareness Month—Comcast Digital customers will have access to dozens of free On Demand programs about breast cancer, including prevention, treatment and living with and surviving breast cancer. Comcast Pink Ribbon programming is available On Demand in the “Life & Home” folder under “Pink Ribbon.” Consumers can also access Comcast Pink Ribbon content at www.comcast.net/pinkribbon and through www.fancast.com. Comcast’s Pink Ribbon programming includes:
The Pink Originals—original and exclusive programming by Lifetime Network and Parents TV—includes how to talk to family, friends and children about cancer and what to expect from diagnosis, treatment and recovery.
Meet the Doctors, new and original content produced by Comcast in partnership with the University of Pennsylvania Abramson Cancer Center, provides an overview of breast cancer risk factors, the importance of knowing family history, and tips on how to detect and beat cancer.
Prevention-healing programming from Discovery Health and ExerciseTV provides in-depth information about cancer prevention, how to best perform a breast self-exam and easy-to-follow workouts from ExerciseTV.
Comcast’s Pink Ribbon TV and movie programming includes special breast cancer-themed episodes of HBO’s Sex & The City and Showtime’s The L Word; celebrity biographies from the Bio Channel, including Sheryl Crow and Kylie Minogue; and the Lifetime Original series Intimate Portrait starring Rosanna Arquette, Ann Curry and Betsey Johnson.
“We are delighted to once again partner with Comcast and Breastcancer.org to provide high quality original programming that educates women and their families about breast cancer in the privacy of their own home,” said Lori Conkling, Executive Vice President, Distribution of Lifetime Networks. “Providing educational and inspirational content through the Pink Ribbon campaign supports our commitment to informing and empowering women about issues that affect their lives.”
Since Comcast launched its Pink Ribbon campaign in 2007, its programming has generated nearly 1 million views.
For more information on Comcast’s Pink Ribbon campaign, please visit www.comcast.net/pinkribbon.