Cablevision Surpasses One Billion Caller ID on iO TV(sm) Messages
Service Has Already Delivered More Than One Billion Caller ID Messages Through The Television Set-To
BETHPAGE, NY, March 13, 2008 - Cablevision Systems Corp. (NYSE: CVC) today announced that it had already delivered more than one billion Caller ID on iO TV messages to its digital cable television customers who also subscribe to the company's Optimum Voice phone service. The free enhancement was introduced across the company's entire service area in November. More than one-third of the homes in Cablevision's market now subscribe to Optimum Voice, and the majority of the company's cable television customers rely on Cablevision for phone service as well.
"Caller ID on iO TV was an enhancement and a product integration that just made perfect sense, and the feedback we've gotten from customers in response to this free service has been overwhelmingly positive," said John Trierweiler, Cablevision's senior vice president of product management. "You almost forget it's there, until the phone rings when you're watching television and immediately know who is calling. It's amazing to think we have delivered more than a billion such messages to our customers already -- about nine million every day -- so early in the life of this new service."
Caller ID on iO TV features the same Caller ID information a customer would expect to find on a telephone, using Cablevision's fiber optic network and advanced digital set-top boxes to transfer it to the television screen. The information is presented whenever a customer is watching live television or viewing recorded programming on their Cablevision DVR.
When an incoming call is received, customers see the Caller ID display scroll onto the upper left corner of their screen. The display is present for approximately seven seconds, allowing customers to decide if they want to take the call while continuing to watch television, without interruption or having to hunt for a cordless phone to find out who is calling. Customers who do not want to receive Caller ID messages can easily disable the function by tuning to iO TV channel 630.
With more than 2.6 million iO TV digital cable customers, 84 percent of Cablevision's cable customers have embraced the company's digital service, the highest rate of digital penetration in the nation. iO TV offers customers access to more than 360 channels, including 53 premium movie channels, 48 channels of commercial-free digital music, more than 2,000 titles available on demand at all times, an interactive programming guide, 45 high-definition programming services and groundbreaking interactive television applications including News 12 Interactive.
Optimum Voice is available exclusively to Optimum OnlineŽ high-speed Internet customers. The service includes unlimited calling across the U.S., Canada and Puerto Rico, and a superior array of advanced features like voicemail, call waiting, caller ID, caller ID blocking (*67), call return (*69), three-way calling and call forwarding, directory assistance (411), VIP ringing, find me, caller ID on call waiting, busy redial, anonymous calling and anonymous call blocking - all at no additional cost. The service's "My Optimum Voice" web portal allows customers to easily activate account features, listen to voicemail messages through any Web browser, review and sort calling history and manage other settings. Optimum Voice received the highest rating in residential telephone customer satisfaction in the Mid-Atlantic region for 2007 in a study by J.D. Power and Associates.
Unlike "Internet phone services," Optimum Voice provides the security of enhanced 911 access for every customer and provides a local number portability option, so new customers who switch from other telephone companies can keep their existing phone number. Optimum Voice service is carried over Cablevision's fiber optic network, not the public Internet, and offers customers a highly reliable voice service with superior value.
For customers who make international calls, Cablevision offers an innovative flat-rate international calling plan, Optimum Voice World Call, giving customers up to 250 minutes per month of calling anywhere in the world from their Optimum Voice phone for a flat monthly fee of $19.95, delivering more value to customers than any other international calling plan.